Sundae by Momiji is a makeup collection seeking to highlight everything you love about yourself through practical products with formulas and tones that favor us all.

The objective was to create graphic resources supporting the brand experience and personality of this new makeup line. The resources should be inspired by the style of animation seen in anime and video games of the 90s.

Inspired by the characteristics of K-beauty, we managed to reflect the positive personality of this new launch in a pack of simple stickers with a bold concept, closing in Asian culture to Latin American culture. The stickers are used as graphic support in contact points, digital filters, website and ad campaigns for the brand.

Sundae by Momiji
Sundae by Momiji