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Racelab

Interactive

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The client

Racelab is an entertainment center based in Mexico that delivers the ultimate racing simulation experience thanks to its leading technology.

keywords

Branding / Entertainment / Racing / User Interface Design / User Experience Design / Modern / Sleek

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the objective

Develop a visual identity and software interface that reflects the brand’s desire to innovate through a modern, flexible, and memorable storytelling.

the solution

We designed and developed a modern and polished identity through the creation of a custom wordmark, personalized numbers, web design, and web development which all contribute to its distinguishability from the competition.
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