The Yachtsetter
Interactive
The client
The Yatchsetter is a service that provides yacht and cabin rentals, offering 3-night weekend sailing and partying vacation tours on the beach. The Yachtsetter offers a unique experience as well as a exclusive clothing line of bathing suits, shirts, and other accessories.
keywords
Entertainment/ Branding/ Graphic Design/ Web design/ UX/ UI
the objective
Position the project as an exclusive service that delivers both entertainment and comfort.
the solution
The brand explores the combination of elegance and fun, finding its inspiration in nautical language and regattas. The elements found within the brand are inspired by signaling communication representative of ships, as well as the shields, medals, and flags that are used in regattas. The logo draws play from the formations and landscapes that occur from regattas, while the brand’s color palette results from the contrast found in the colors that are present in these boat competitions and maritime signal flags. — (A)
The brand explores the combination of elegance and fun.
The Yachtsetter
BRANDING
the objective
Position the project as an exclusive service that delivers both entertainment and comfort through a unique and memorable brand experience.
the solution
The brand explores the combination of elegance and fun, finding its inspiration in nautical language and regattas. The elements found within the brand are inspired by signaling communication representative of ships, as well as the shields, medals, and flags that are used in regattas. The logo draws play from the formations and landscapes that occur from regattas, while the brand’s color palette results from the contrast found in the colors that are present in these boat competitions and maritime signal flags. — (A)
The elements found within the brand are inspired by sailing communication representative of ships.
