Arcus
Interactive
The client
Born in Silicon Valley, Arcus is a technology-based startup set to revolutionize the way people track and pay their bills around the world. Arcus greatly improves the overall experience for customers, while enhancing profits for banks.
keywords
Brand Identity / Web design / UI / Silicon Valley / App
the objective
Create an elegant and user-friendly brand identity that enhances the overall digital brand behavior and allows a trustworthy experience for everyone to pay their bills online.
the solution
The identity for this project was developed as a simple yet direct experience, focused on setting a warmer feeling than the more common bureaucratic one that all other financial institutions portray.
This does not only differentiate Arcus from its competition, it produces a trustworthy and professional experience for their customers. A full UI Guideline was created for future updates and applications, as well as their webpage that functions as their main communication outlet.
The logo was designed as a minimal typographic exercise that’s complemented by a more dynamic icon. The subtle color gradient background sets a visually warm first impression that in addition with the element’s distribution, becomes a well-balanced, user-friendly navigating experience. — (A)
A full UI Guideline was created for future updates and applications, as well as their webpage that functions as their main communication outlet.
