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Smartas

BRANDING

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The client

Smartas is a brand dealing in lively and bold disposable articles. Their prime commodity is toilet tissue, which is sold in various color and odor presentations.

keywords

Organics /Branding /Graphic Design /Packaging /Label

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the objective

Our objective consisted in designing a visual idea that represented Smartas' fun and youthful spirit.

the solution

The logo depicts a mortarboard and toilet tissue combination, a conceptual wink at the brand's cheeky naming. The proposal is simple, a deliberate decision meant to highlight the paper's bright colors. We used a rounded typeface to give the brand a friendly and sincere personality — (A)

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A conceptual wink at the brand's cheeky naming.

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SUGGESTED PROJECTS