Scielo is Rivero González' newest product; a robust red wine, targeted mostly to young adults, hence its moderate price.
Wine /Mexico /Branding /Label /Graphic Design /Icon design
Develop a modern brand that communicates the characteristics of the product.
In the global wine market, young people are taking more and more importance, therefore, our challenge was to design the sub-brand's identity in a way that it would create an emotional bond with this new generation of wine enthusiasts in a practical and honest way.
The modern packaging communicates the harvest's specifications in a very detailed way. Scielo comes from the spanish word "Heaven", based on this concept, the cotton paper's die-cut in the shape of a stair, and the texts are set in a vertical position.
Detail such as the silver foil and the printed wrapping, give the wine a contemporary feel, while the round seal with an abstraction of the Rivero González' logotype links Scielo to the winery. — (A)
The cotton paper's die-cut in the shape of a stair to heaven.